The Assoulini Story

Established in Milan, Italy 1938 by horologist and master leather maker Elico Assoulini.

Elico Assoulini Sr. was a revolutionary designer that created pieces for the people of Morocco that sparked the endorsement of Moroccan royalty. Throughout his life, he was a respected craftsman and his creations were revered throughout the Middle East. During his time he shared his passion with his grandson, who today carries on his grandfather’s tradition and love of creating luxury pieces with honest prices.

Presently, the Assoulini family tradition continues with the same mission since its founding days; Above all else redefine luxury, inspire excellence and create quality products with honest prices.